EVERY year on the third week of August, Tanzania celebrates Road Safety Week. This week is dedicated to raising public awareness about road safety laws, proper use of pedestrian crossings and the importance of following traffic rules, especially for motorcyclists. It also includes vehicle inspections to ensure they are roadworthy.
Statistics from available data in the Ministry of Home Affairs show the alarming trend of road accidents in Tanzania. In 2023 alone, the country had 1,641 accidents, resulting in 1,550 deaths. These included 1,189 men and 361 women.
The World Health Organisation (WHO) also estimates that road accidents caused 32.9 deaths per 100,000 people in Tanzania.
Amid these disturbing statistics, Serengeti Breweries Limited (SBL) is making a significant impact with its ‘Inawezekana’ campaign. “SBL has been a leader in promoting responsible drinking through our ‘Positive Drinking’ program,” says John Wanyancha, SBL’s Director of Corporate Affairs.
“Our campaign educates young people and other customers about the dangers of driving under the influence and encourages them to adopt safer practices.”
SBL’s efforts are part of a broader commitment to road safety that involves collaboration with various stakeholders, including the government, the police, drivers and road safety organisations like TANROADS and LATRA. “We are committed to enhancing the safety of Tanzanians and their property,” Wanyancha added.
One might wonder why a beer company would promote responsible drinking, which might seem negative to its business interests. However, SBL understands the importance of responsible consumption.
“We recognise our responsibility to encourage our customers to drink responsibly so they can fully participate in the country’s development activities,” Wanyancha explained.
The ‘Inawezekana’ campaign uses a mix of entertainment and education, bringing together stakeholders such as the police, drivers, parents, teachers, students and the general public for discussions and awareness activities.
Statistics from available data in the Ministry of Home Affairs show the alarming trend of road accidents in Tanzania. In 2023 alone, the country had 1,641 accidents, resulting in 1,550 deaths. These included 1,189 men and 361 women.
The World Health Organisation (WHO) also estimates that road accidents caused 32.9 deaths per 100,000 people in Tanzania.
Amid these disturbing statistics, Serengeti Breweries Limited (SBL) is making a significant impact with its ‘Inawezekana’ campaign. “SBL has been a leader in promoting responsible drinking through our ‘Positive Drinking’ program,” says John Wanyancha, SBL’s Director of Corporate Affairs.
“Our campaign educates young people and other customers about the dangers of driving under the influence and encourages them to adopt safer practices.”
SBL’s efforts are part of a broader commitment to road safety that involves collaboration with various stakeholders, including the government, the police, drivers and road safety organisations like TANROADS and LATRA. “We are committed to enhancing the safety of Tanzanians and their property,” Wanyancha added.
One might wonder why a beer company would promote responsible drinking, which might seem negative to its business interests. However, SBL understands the importance of responsible consumption.
“We recognise our responsibility to encourage our customers to drink responsibly so they can fully participate in the country’s development activities,” Wanyancha explained.
The ‘Inawezekana’ campaign uses a mix of entertainment and education, bringing together stakeholders such as the police, drivers, parents, teachers, students and the general public for discussions and awareness activities.
